Social media proposal · 3-month trial
Prepared by Alesha · November 2026
TikTok, Instagram and Facebook content for Golf Swing Lab, Seri Kembangan
Meeting Summary
One set of content that runs on TikTok, Instagram and Facebook
Seri Kembangan is a drive for most of the Klang Valley
Organic first for 3 months; influencers later
Built for golfers who want to improve their form and scores
A spokesperson on site, happy to do videos and lives
A founder success story: big gains after a year of sim practice
The landscape
MST Golf Arena
Wedge
BigShot
Golf X
City Golf
Impact Golf
Bars, food, private suites, parties, games and malls. Golf as entertainment.
The place you go to actually get better. Real data, real coaching, real progress.
Based on how these venues describe themselves in public listings and press. Impact Golf (Ampang) also offers club fitting.
Our positioning
Fix your form with real swing data, then take it to the course. Never played? Try it here first , out of the sun.
Audience
Main audience
Already plays. Wants lower scores, a fixed slice, more distance and a repeatable swing.
Wants to see: tips, swing data, before and after, proof it works.
Second audience
Wants to try golf without the heat, the green fees or the pressure.
Wants to see: fun, easy, beginner-friendly.
Content
4 posts
The spokesperson fixes one common fault, with sim data on screen.
4 posts
A short series on how sim practice changed his game.
1 post
Real customers, before and after, with the numbers.
2 posts
First-timers, famous courses, air-con. The easy way in.
1 post
How to find us, parking, what’s nearby. Make the trip easy.
Counts are for months 2 and 3 together, once the studio is open. Month 1 is 6 coming-soon posts about the space. Every post goes to TikTok, Instagram Reels and Facebook Reels.
Hero series
Ep 1 · Month 2
Where he started, and what frustrated him on the course.
Ep 2 · Month 2
His first sim session: the numbers that explained his bad shots.
Ep 3 · Month 3
The drills and changes he made, shown on the simulator.
Ep 4 · Month 3
Filmed at a real course: the result, and why he built the studio.
Starts once the studio opens. One sit-down interview gives us most of the series.
Reference videos
Coming soon · Worth the drive
Shows the whole space fast, with text on screen. Our model for the build diary and opening reveal.
@struggling.golfers
Fix your swing
One move, demoed in front of the sim screen. Exactly our swing-fix format.
@clublabgolf
Fix your swing · Meet the coach
One person, one tip, no fancy setup. Easy for our spokesperson to film.
@riisegolfacademy
Golf out of the sun
Kids and parents having fun indoors. Reaches the casual crowd.
@sitishaari
Going live · from month 2
Twice a month, 30 minutes. The spokesperson answers golf questions, reviews swings people send in, and demos fixes on the simulator.
0–5 min · hello, today’s topic
5–20 min · review 3 viewer swings
20–27 min · live Q and A
27–30 min · how to book, next live date
How filming works
The week before
On the day · about 5 hours
Through the month
Posting calendar · month 1, coming soon
Week 1
Tue · Coming soon
Something’s being built in Seri Kembangan
Fri · Build diary
Day one: an empty unit. Watch this space
Week 2
Fri · Build diary
The simulator bays go in
Week 3
Tue · Meet the coach
Meet your coach, plus one quick tip
Fri · Build diary
First test swing on the new sim
Week 4
Fri · Opening date
Where to find us, and join the opening list
Sat · Filming day
Shoot opening month
Every post ends with “Follow for updates.” Plus 2–3 stories a week from the build: progress shots, countdowns and polls.
Posting calendar · all 3 months
Month 1 · Studio still being built
W1 Tue · Coming soon
Something’s being built in Seri Kembangan
W1 Fri · Build diary
Day one: an empty unit. Watch this space
W2 Fri · Build diary
The simulator bays go in
W3 Tue · Meet the coach
Meet your coach, plus one quick tip
W3 Fri · Build diary
First test swing on the new sim
W4 Fri · Opening date
Opening date, and join the opening list
Month 2 · Lives start · 2 this month
W1 Tue · Out of the sun
We’re open: first-timers try the sim
W1 Fri · Fix your swing
Your slice is your club face
W2 Fri · Founder story
Ep 1: One year in
W3 Tue · Worth the drive
The drive from KL, and where to park
W3 Fri · Fix your swing
One drill to stop topping
W4 Fri · Founder story
Ep 2: What the data showed
Month 3 · 2 lives · trial review
W1 Tue · Founder story
Ep 3: The fix
W1 Fri · Fix your swing
Why you’re losing distance
W2 Fri · Proof
First customers: before and after
W3 Tue · Out of the sun
Play a famous course, minus the heat
W3 Fri · Fix your swing
Stop chunking your irons
W4 Fri · Founder story
Ep 4: Back on the course
Videos we can make
Month 1 · Build diary
Walk through the bays and lounge with text on screen. Filmed on site, no talking needed.
Style like @struggling.golfers
Month 2 · Fix your swing
The spokesperson demos one fix in front of the sim screen, with his numbers showing.
Style like @clublabgolf
Month 2 · Out of the sun
Families and first-timers having a go. Shows golf is easy to start, out of the heat.
Style like @sitishaari
The 3-month trial
Month 1
Watch this space. Teasers and a weekly build diary, meet the coach, then the opening date. Every post: follow for updates.
Month 2
Opening week, then swing fixes become the main draw. Founder Ep 1–2, and Swing Clinic Live begins.
Month 3
First customer results, founder Ep 3–4 ending on the course, and a full review of what worked.
End of month 3: we decide together whether to continue, add influencers, or add a small ad budget.
After the trial · what we could add
Influencer 1
A short, good-looking swing clip. Reaches younger and newer golfers.
Influencer 2
The drive there, arriving, trying the bays. Shows the trip is easy.
Investment · per month, for 3 months
RM3,000/month
RM2,000/month
Total
RM5,000
a month
RM15,000 for the 3-month trial
Invoiced monthly ·
Extras: another filming visit and video RM500 · extra edited video from existing footage RM350 · influencers and ads after month 3, quoted separately
Measurement
Per video, on each platform
Growth on TikTok, Instagram and Facebook
The signal that tips are useful
DMs, WhatsApp messages and calls
Asked at every booking and walk-in
The number that matters most
Top row tells us the content is landing. Bottom row tells us it’s bringing people to Seri Kembangan.
Next steps
1
Confirm the 3-month trial
2
Film the coming-soon content, within 2 weeks
3
First teaser goes live the week after
Lets get started!